Marketing is the only way to reach people and let them know about our product or service. Unless there is an option to reach people, many products would have been unknown. And of course marketing is the reason for making the price of a product or service costlier. Yes, a product that costs $10 to manufacture will be sold even for $40 or $50, Ã, as a huge amount will be spent on reaching the people with brand name. The entire amount spent will be recovered from the products the manufacture!!!!
In earlier days, the products and services reach people via various marketing mediums like Radio, Newsletters, Banner Advertisements, Paper Prints, etc., This reached the people and there were good return on the investment that they spent for marketing.
But these methods of marketing will not have targeted audience. A banner advertisement can be displayed in the roadside where it is visible to everyone but it will be displayed to everyone who is interested or not interested.
Also these traditional marketing methods will not let us know informations like, to how many people the advertisement reach? how many purchased viewing the advertisement?, etc.,
The growth of internet usage and reaching people via internet gave a solution to the above mentioned drawbacks. Yes it is online marketing
Search Engine Marketing (SEM): A form of marketing that seeks to promote websites by increasing their visibility in search engine result pages(SERPs) through the use of either paid placement, contextual advertising, and paid inclusion, or through the use of free search engine optimization techniques also known as organic result.
Search Engine Optimization (SEO): The process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
Social Media Networking: The process of gaining traffic or attention through social media websites such as Facebook, Twitter and LinkedIn.
Email Marketing: Directly marketing a commercial message to a group of people using electronic mail.
Referral Marketing: A method of promoting products or services to new customers through referrals, usually word of mouth.
Affiliate Marketing: A marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts.
Content Marketing: The process of creating specialized content such as infographics, blog articles and ebooks to attract more customers.
Inbound Marketing: It involves creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers.
Video Marketing: This type of marketing specializes in creating videos that engage the viewer into a buying state by presenting information in video form and guiding them to a product or service. Online video is increasingly becoming more popular among internet users and companies are seeing it as a viable method of attracting customers.
These ways of marketing will help the owners target the person who really needs their product. Say you need to buy a pen and you search for nearby pen shops in your search engine (obviously GOOGLE!!!). This can be effectively read by the search engines and hence advertisements by pen shops near by that area can be displayed which will be more meaningful targeting the person who is really in need. Also the numbers in relation to how many visited, how many purchased can be easily identified which will help the owners improve day by day.
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