With the many affiliate programs on the internet, affiliate marketing should be the most lucrative business on the net.
The fact that most marketers do not make money through these programs leaves a lot to be desired.
This concern is shared by many successful affiliate marketers because the internet is vast enough to accommodate all who venture therein to do business.
It could also become a vehicle for poverty reduction, especially in developing countries if its potentials are properly harnessed by those who have access to it.
It is estimated that despite the immense possibilities inherent therein, as many as 90% of people who come online to make money through affiliate programs make no money in them.
This anomaly could easily be rectified through well structured affiliate success programs.
If the power of leveraging is factored in, the more the number of newly successful marketers, the more money the experienced ones will make because those successful affiliates who are new to the business would be part of the teams of the older, experienced, and more successful ones.
This is one reason why the affiliate business world should pay greater attention to training and mentoring of affiliates who are yet to grasp the fundamentals of making money through affiliate programs.
There is a need for affiliate success programs as much as there is for affiliate programs.
This will go a long way to prepare these marketers for the affiliate marketing business.
This in turn ensures that businesses marketing their products through the affiliate marketing system make more sales and consequently, more profit.
Most affiliate programs on the internet are managed by merchants who know little or nothing about selling on the internet; therefore some of them are not designed to sell their products well online, some that have good concepts do not have appropriate training that could prepare the online marketer to make a success out their marketing campaigns.
What they do have in the form of training are untested, unproven or outright outdated promotional methods that will make their affiliates no money.
There are many other training programs on the internet, but these programs are more of hype and little substance either because the 'guru' knows nothing of what he is talking about, or lacks the skills to impart knowledge.
It is imperative therefore that professional affiliate marketers who know what it takes to make superlative success out of the affiliate marketing business bring their skills to bear in training those affiliates who are struggling to make money online.
In my view, this is best done through affiliate success programs established by affiliates who have proven records of success in the business.
There is no doubt that a few highly successful affiliate marketers are aware of this fact.
This has made a few of them establish good affiliate success programs for upcoming affiliates.
This is mutually beneficial because the successful affiliate shares his knowledge and marketing skills thereby making even more money through the fees paid by the affiliates he trains, some of whom may join some of the programs he is promoting through his affiliate links, creating even greater passive income for him.
For the affiliates who receive the training, they gain vital knowledge that could propel them to super affiliate status and its attendant financial gains.